Abstract: The contribution deals with the including of the regional interests into the decision-making process when is needed to make the right choice that will affect not only the company but all surrounding environment. When considering the interests of regional stakeholders it is easy to utilize the AHP method.

   This work was supported by the Slovak Research and Development Agency under the contract No. LPP-0384-09: "Koncept HCS modelu 3E vs. koncept Corporate Social Responsibility (CSR)."

   Key words: CSR (Corporate Social Responsibility), corporate citizenship, stakeholders, AHP (Analytic Hierarchy Process) method, strategic goals formulation,

   Introduction: The current situation not only in Europe but all around the world requires to realize that companies operate in an environment with new, and often unknown